Win BCBG Sunglasses at October 8th Trunk Show

A BCBG Trunk Show, including a drawing for a pair of BCBG Sunglasses will be held at Linden Optometry, P.C. on October 8, 2016 from 9:00 AM to 5:00 PM.

There is no charge for admission to Saturday’s Trunk BCBG0001.jpgShow, and attendees are welcome to try on all of the latest eyewear from BCGB.   Fashion Consultants will be offering complimentary eyewear fashion advice.

What defines BCBG Eyewear?

BCBG is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood’s top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.

BCBG’s mission is TO INSPIRE WOMEN TO BE INSPIRATIONAL; to feel beautiful, confident and empowered.

Founded in 1989, premier fashion brand BCBG blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic, eclectic sense of style. The lifetime vision of founder, designer, & CEO Max Azria, BCBG is named for the French phrase “Bon Chic, Bon Genre,” a Parisian slang meaning “good style, good attitude.”

Guests are invited to drop their names into a basket for the drawing, which will be held at 5:00 PM.  The lucky winner will take home one pair of BCBG Sunglasses, a retail value up to $160, including non-prescription sunglass lenses.  No purchase is necessary.  Winner need not be present, but you must enter in person.

Free Refreshments will be served!  The event takes place at Linden Optometry, P.C., 477 E. Colorado Blvd, Pasadena 91101. Phone 626-796-1191. Free parking behind the building.


Our Favorite Sunglasses!

June 27th was National Sunglasses Day!

Do you have a favorite pair of Sunglasses?  We asked our staff to choose their favorites from among the thousands of Sunglasses in our showroom.

Stewart – “My favorite sunglasses would have to be the Cartier rimless sunglasses I have. They are extremely lightweight and comfortable.”


Cartier Rimless Sunglasses with Polarized Lenses & Flash Mirror

The lens shape I am able to change every time I have my prescription updated so the shape of the lens is always current in terms of style.

I always have my sunglass lenses polarized because polarization eliminates distracting glare and provides clarity especially when I drive. Polarized lenses cut glare from reflective surfaces such as roads and water.

Mirror coating is also quite fashionable so I decided to have my sunglass lenses with a flash mirror on them.



Nenita – “Many people start with shoes or a top to set the tone for an outfit, but for me, my outfit inspiration starts with my sunglasses.”


Tortoise Shell Prada Sunglasses

Sometimes my sunglasses are the focal point of my look, while other times my sunglasses provide the finishing touch for my outfit.

I love putting on a good pair of high quality lenses wrapped in stylish frames and walking out side on a sunny day looking good and seeing well.

I chose my sunglasses carefully to make sure they’re comfortable, stylish, and functional. My favorite pair of sunglasses are tortoise shell Pradas because they have a very unique design.  I enjoy how vivid the world looks through their polarized lenses, and feel good taking care of my eyes with strong UV protection the Prada sunglasses provide.



It’s National Sunglasses Day!

Summer is here, and out comes the sunscreen to protect us from the harsh sun that can cause painful sun burn. We can’t put sunscreen in our eyes but we can wear our UV A and B polarized sunglasses to protect our eyes from the harmful Ultra-Violet Rays.
Today we worry a lot about the sun causing premature wrinkles from sun damage. The same sunlight that burns your skin also enters your eyes through the pupil and causes harm to your intra-ocular lens and retina. Consequently, cumulative sun exposure starting from childhood through adulthood can contribute to early cataract and macular degeneration. If you have taken preventive measures to limit your sun exposure early on in life by wearing sunglasses, then you’ve delayed and minimized the chances of having early cataracts or macular degeneration. Kudos to you!!
It is never too early or too late to wear sunglasses. If we spend so much money on special anti-aging creams and skin lotions to defy aging, we should really invest in a good pair of sunglasses for eye protection.
Here are a few interesting facts:
  • People living closer to the equator have a higher incidence of cataracts because the sun is closer to earth.  Therefore, UV exposure is higher.
  • Similarly, living at higher altitude exposes you to higher UV levels light.
  • At the beaches or on the snow slopes, we get sun from above but also from sunlight bouncing off the sand or snow into our eyes, thus giving us a double dose of UV light.
  • Kids are especially more at risk for too much UV light because kids have larger pupils than adults. Larger pupils among children can easily mean receiving three times Uv light compared to adults 40 of age. Additionally, kids tend to spend more time outdoors than adults who are indoors working. Remember; it is never too early to wear sunglasses.
  • The best sunglasses are the polarized polycarbonate lenses with a backside Anti-Reflective (“AR”) coating.  Maui Jim and Oakley brands are some of the better sunglasses. The larger the frame, the more protection. You do not want to have too much of a gap between your face and the sunglasses. The greater the gap, the more sunlight is creeping through. Don’t have the sunglasses too close to your face either as you may start fogging your lenses.
  • The best sunglasses not only depend on the quality of the sunglasses, but also on how they fit on your face. So choosing a pair of sunglasses from a magazine or internet will never be as good as trying a pair with the guidance of an optician.
Dr. Alan Limfat, O.D.

Giving the Gift of Sight to Hundreds of Children Worldwide

OGS I Care & Share 2016  ICSCounterCard

Photo courtesy – Vision for The Poor, Haiti

The doctors at Linden Optometry P.C. are stepping forward to help eliminate one of the leading causes of vision impairment worldwide – uncorrected refractive error – simply the need for an eye exam and glasses.

With each pair of eyeglasses purchased by patients in May and June 2016, Linden Optometry will make a donation to their partner charity, Optometry Giving Sight, to support an international fundraising program called I Care & Share.

“The injustice of being unable to see clearly in our world today, simply due to lack of an eye exam and glasses, is completely unacceptable,” said Alan Limfat, O.D., C.E.O. of Linden Optometry P.C.  “This is our opportunity to make a difference and to help give sight – and hope – to millions in need.  Knowing that just a few dollars can provide an eye exam or a pair of glasses in developing countries, where little or no eye care exists, made us realize that our donations can really make a big difference in people’s lives.”

According to Clive Miller, CEO of Optometry Giving Sight, there are over 600 million people around the world who are blind or vision impaired simply because they don’t have access to an eye exam and a pair of glasses.

Mr. Miller said, “through the generous support of optometrists like Linden Optometry P.C. who donate to programs like I Care & Share, we are able to transform lives in many developing communities. Optometry Giving Sight is currently funding programs that focus on the delivery of vision care, training of local eye care professionals and the development of infrastructure such as vision centres to deliver sustainable, affordable eye care services.  Funds are currently directed to communities in Sri Lanka, South and East Africa, Latin America, South East Asia and Indigenous Australia.”

Dr. Alan Limfat O.D., C.E.O. of Linden Optometry P.C., commented: “We are proud of our contribution towards the elimination of global blindness.  In the U.S., we often take access to quality eye care for granted, but is just not the case in many other places.  Our goal is to provide improved vision to hundreds of children throughout the world this year.”

Our 20th Consecutive Year of the “Best of Pasadena” Award

Best of Pasadena 2014 Cake: cookie dough filling, covered with vanilla frosting and surrounded by little red roses

The doctors and staff of Linden Optometry, P.C. are proud to announce that they have been voted “Best Eyewear in Pasadena 2014” by the readers of Pasadena Weekly Newspaper.   This marks the 20th Year in a Row!

A BBQ luncheon was held on Wednesday to thank the staff for rising to the top again.

We won 20 years in a row!

Over 75 people attended the luncheon, and enjoyed a meal that included everyones favorite, Home Cooked Gourmet Burgers!   Dr. Alan Limfat, O.D., thanked the staff for their contributions which made this award possible.  Attendees included doctors, receptionists, lab technicians, optometric pretesters, insurance and accounting personnel, opticians, and facilities staff, among others.

The celebration continued as the doctors and staff were treated to a magnificent “Best of 2014” cake which was custom-made for the occasion.  The cake featured a digitally-printed reproduction of the Award, as well as sparkling candles featuring the number “20” and delicious Cookies and Cream filling.

Ready for the BBQ!



Still Time to Donate to World Sight Day!

Linden Optometry supports World Sight Day 2014 The World Sight Day Challenge is a major fundraising campaign coordinated by Optometry Giving Sight which is designed to raise funds for projects that provide training, establish vision centres and deliver eye care services for people who are blind or vision impaired due to uncorrected refractive error – simply the need for an eye exam and a pair of glasses.  Donations are accepted year-round!


Linden Optometry Joins Campaign to Raise $1 Million for Universal Eye Health

Linden Optometry supports World Sight Day

Linden Optometry Supports World Sight Day 2014

One hundred staff members and 24 doctors of optometry at Linden Optometry are taking part in the World Sight Day Challenge during September and October to help give the gift of vision to people in areas of need.

Now in its 7th year, the #WorldSightDay Challenge is the largest annual global fundraising campaign to address avoidable blindness caused by uncorrected refractive error – simply the need for an eye exam and glasses.

The campaign goal is to raise $1 million globally in 2014.  During the 2013 World Sight Day event, Linden Optometry P.C. was the number one fundraiser among all private optometry practices nationwide.

Donning “World Sight Day 2014” T-Shirts, the doctors and staff of Linden Optometry are educating patients about the cause, and asking patients to contribute if they wish to.  Those donations will be matched 100% by Linden Optometry, and those funds will be used to help the more than 600 million people in the world who are blind or vision impaired because they do not have access to an eye exam or glasses. The campaign is run by global charity, Optometry Giving Sight.

In addition, Alan Limfat, O.D., President and CEO of Linden Optometry, will donate a day of his eye exam fees on World Sight Day (October 9).

“I have supported Optometry Giving Sight for 4 years,” said Dr. Limfat. “Preventable blindness is a solvable problem and we are proud to help give sight to those in need. We are thrilled to be contributing towards this year’s $1 million goal, which will change a huge number of lives.”

Just $5 can be enough to help provide an eye exam and a pair of glasses to someone living in an underserved community. Every contribution is meaningful.

Participating is easy – simply make a donation before the end of October.  To donate, visit Linden Optometry at 477 E. Colorado Blvd. in Pasadena, or donate online.

Transforming Lives:

Linden Optometry supports World Sight Day 2014Manny (pictured here) was one of the tens of thousands of women, children and men who lost everything when tropical cyclone Yolanda smashed into the Philippines last November. Optometry Giving Sight was pleased to support the efforts of Third World Eye Care Society from Canada who mobilized volunteers and resources to visit the country in late January. More than 8000 people received glasses as a result of their efforts.

To date Optometry Giving Sight has funded 67 projects in 38 countries. For more information, go to

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Linden Optometry Doctors take on Glaucoma

Dr. Limfat and Dr. Linden pause for a photo after completing 21 hours of classes, mostly about the Diagnosis and Treatment of Glaucoma.

Dr. Limfat and Dr. Linden with Garry the Giant Eyeball at Vision Expo West in September 2014.

Dr Alan Limfat, OD and Dr M. Emily Linden, OD pose with “Garry the Giant Eyeball” at #VisionExpo West, the world’s largest Vision Care Conference, after completing a grueling  21 hours of Continuing Education classes over 2 days!

Most of Dr. Limfat’s and Dr. Linden’s coursework focused on the newest techniques to diagnose and treat Glaucoma, a disease which can slowly take your eyesight without early symptoms.  Dr Limfat and Dr Linden are two of over a dozen Linden Optometry doctors who are certified to diagnose and treat Glaucoma.

Garry the Giant Eyeball (pictured above) is the official spokesperson for Think About Your Eyes, a national public awareness campaign, presented by #TheVisionCouncil and the #AmericanOptometricAssociation, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam.  Just like you regularly care for your car and maintain your home, you can also care for your eyes to keep seeing your best.


Dr. Daniel Krall, O.D. Interviewed for Eyecare Article

Dr Krall Photo for ArticleDr. Daniel Krall, O.D. was interviewed for a vision care article entitled “Fitting Set for Scleral Lenses Improves Efficiency”,  which was included as an add-on to the Review of Optometry Magazine this month.

Dr. Krall, who is Clinical Director at Linden Optometry (P.C.) in Pasadena, described how a specialty contact lens called the Paragon ICD  (“Irregular Corneal Design”) works well for a wide variety of patients:  those with keratoconus, PMD and even high levels  of astigmatism. “That last group doesn’t technically have an abnormal cornea, but many of these patients find they can’t get good comfort in a smaller lens. Since this lens covers the whole cornea, it’s often more comfortable for them,” explained Dr Krall.

Keratoconus is a condition in which the cornea bulges outward like a cone.

Some of the potential patients who are candidates for this lens include those who complain of severe symptoms of dryness (the size of the lens might help maintain contact with artificial tears), as well as patients whose soft toric contact lenses move too much.

Added Dr. Krall, “We’ll put on the ICD, and I’ll explain that the size gives this lens stability, yet it’s as comfortable as a soft lens. And in some cases, it costs the same or even less on an annual basis.”

“Because Linden Optometry (P.C.) is a large practice, with a minimum of 10 doctors working at a time, we see a lot of cone diseases, astigmatism, myopia and more, and more often than not,  these patients who have not had terrific results or were unable to wear other contact lenses appreciate this lens.”

Dr Krall spelled out the advantages of having a fitting set of ICD contact lenses in-house:   “Just having a fitting set in the practice makes the whole process a lot faster and easier,” he said.   In most cases, this results in less waiting time for patients.

Happy Presidents’ Day!


Which presidents wore glasses? The two presidents who were most often photographed wearing their glasses were Teddy Roosevelt and Harry Truman, but research shows that ALL of the US presidents wore glasses, although some preferred to wear them outside of the public eye.  (courtesy of VisionCouncil).